Digital Marketing
Strategy, execution and reporting under one roof — with attribution you can actually audit.
What this actually is
Marketing gets expensive when nobody can say which half is working. Spend creeps up, reporting turns into a slide of encouraging-looking charts, and the honest answer to 'what did that campaign do' is a shrug.
We run the whole loop — strategy, channels, landing pages, reporting — and we instrument it properly, because we build data pipelines for a living. Attribution is set up so you can trace a customer back to the thing that actually brought them in.
That also means we will tell you when a channel is not working. A channel that loses money slowly is worse than one that fails fast, and we would rather move the budget than defend the plan.
What changes for you
- A clear read on cost per qualified lead, per channel
- Budget moving toward what converts instead of what looks busy
- Landing pages built to convert the traffic you are paying for
- Reporting in plain language, not a wall of vanity metrics
What we build it with
Paid channels
Search & content
Analytics & CRM
What's included
Campaign strategy & execution
Search engine optimization (SEO)
Paid ads (Google, Meta, LinkedIn)
Landing pages & conversion optimization
Analytics & attribution reporting
From first call to handover
Fix measurement first
Before spending anything we make sure conversions, sources and revenue are tracked correctly. Optimising against broken numbers is worse than not optimising.
Pick the two channels that fit
We would rather do two channels properly than six badly. Selection is based on where your buyers actually are and what your margin can support.
Build the landing surface
Traffic goes to pages built for the specific promise in the ad, not to a generic homepage that leaks the click.
Report, cut, reinvest
Monthly reporting says what worked, what did not, and what we are changing. Losing channels get cut rather than quietly carried.
Questions about digital marketing
What budget do we need for this to be worth it?
It depends on channel and margin more than on a fixed floor. On the first call we will do the arithmetic with you, and if paid acquisition does not make sense at your numbers yet, we will say so and point at SEO or outbound instead.
How long before we see results?
Paid channels give a readable signal within weeks. SEO and content are a two-to-six-month arc. We set that expectation before you commit, not after.
Do we own the ad accounts?
Always. Accounts, pixels, audiences and creative sit under your ownership. If we part ways you keep the history — which is the part that took time to build.
This service in the wild
Have a project in mind?